If you want a credit card that can deliver strong rewards in the first year, one standout option is the Bank of America® Customized Cash Rewards credit card.
With this card, you can earn 6% cash back during the first year in the category of your choice, such as dining, travel, or online shopping. It also offers 2% cash back at grocery stores and wholesale clubs on the first $2,500 in combined quarterly purchases in your chosen category, grocery stores, and wholesale clubs. After the first year, the 6% rate drops to 3%.
Even so, getting 6% back in a category you select is unusual, especially for a card that does not charge an annual fee.
To see whether it fits your spending, here’s a look at the Bank of America Customized Cash Rewards, along with a few other strong cash back choices available now.
Why a cash back card can be a smart choice
Cash back cards remain popular because they are straightforward. If a card gives 2% back, you immediately know what that means: spend $1,000 and get $20 back. There are no conversion tables, no points math, and no complicated rules.
That ease of use is the main advantage. Travel cards can be powerful, but they usually work best for people who fly or stay in hotels often and are comfortable managing points, partners, and redemption rules. If your goal is consistent savings on routine spending, cash back is often the simpler option.
How to find the right cash back card
1. Begin with your spending patterns
Take a close look at where your money goes each month. Groceries, dining, gas, and online shopping are often the biggest categories. A strong cash back card should fit those habits rather than require you to change them.
2. Choose a rewards setup you can maintain
Some cards offer rotating bonus categories throughout the year. Those cards can be rewarding, but only if you remember to activate them and keep track of the changes. Flat-rate cards are easier to manage because they pay the same rate on every purchase.
3. Weigh the overall value
Welcome bonuses can provide an extra boost, especially at the start. It is also important to look at annual fees. If a card has one, the rewards and benefits should clearly make up for the cost.
More from Digilifetrends
Why Fee-Free Credit Cards Stay in My Wallet Longer Than Premium Ones
Jessica is a longtime points-and-miles enthusiast and the former Personal Finance Managing Editor at U.S. News and World Report, with a focus on helping consumers make travel more…
9 min read · Published 2026-11-03United credit cards can cut award flight mileage costs
Some United credit cardholders can book award flights for far fewer miles, with examples showing savings of more than 200,000 miles on one-way business-class tickets. Eligible…
1 min read · Published 2026-11-03How a United credit card can cut flight award costs by hundreds of thousands of miles
What if owning a United credit card could be the difference between spending 295,000 miles or just 72,000 miles on the same international business-class flight?
7 min read · Published 2026-11-03