Impulse buying — whether for a new pair of shoes, a concert ticket or a flight — can quickly eat into savings. And if you’ve ever been tempted by “limited-time” offers or special discounts, you’re hardly alone.
Most shoppers have made an impulse purchase, and more than half have spent over $100 on a whim, according to Capital One Shopping data. The average shopper also made impulse purchases totaling hundreds of dollars each month in the latest figures.
Must Read
Regularly falling into that habit can hurt consumers at any stage of life. For retirees, though, the risk can be even greater because many are relying on savings and income such as Social Security instead of a regular paycheck, all while possibly spending more on hobbies and travel.
What is the 24-hour rule?
The 24-hour rule is a simple guardrail against impulse spending: wait a full day before buying anything non-essential. That pause can help create distance from the urgency and fear of missing out that often comes with sales and “limited-time” deals.
The rule can be adjusted to fit different situations. If you’re traveling and want a souvenir, waiting a day may not be realistic. But if you suddenly decide you need a new sofa or stereo system, it can help to sleep on it and see whether you still want it the next morning. That way, you can still enjoy shopping while protecting your long-term financial security.
How impulse spending can drain retirement savings
Many retirees live on fixed incomes and don’t have the option of working extra hours or taking on side jobs to cover shortfalls. If expenses aren’t covered and too much savings has been spent, that can lead to more withdrawals from investment accounts than planned.
An impulse purchase may seem minor, but gadgets for the home, hobby equipment, gifts, travel extras and wellness products can add up over time. What starts as an occasional treat can become a monthly habit that puts unnecessary pressure on retirement finances. Spending $200 a month on impulse buys, for example, adds up to $2,400 a year — money that could instead be growing in a retirement account.
How retirees can use the rule without feeling deprived
The 24-hour rule is meant to protect your finances, but it shouldn’t make you feel overly restricted. It’s understandable to want to spend some of the money you worked and saved for so long.
Moderation matters, as does finding a system that works for you. You might set a required waiting period for purchases above a certain amount, such as $50 or $100. Another option is keeping a wish list instead of adding items straight to your cart; after a few days, you may decide to remove some items. You could also build a “fun money” category into your monthly budget so there’s room for non-essential purchases without guilt.
More from Digilifetrends
Spending Under Stress: Understanding Doom Buying and Five Ways to Stop It
After a difficult day, adding an item to an online cart can feel like a small comfort. The behavior is often called doom spending: impulse buying used to soothe stress, which can…
2 min read · Published 2026-10-30Fed Data Shows Average Retirement Savings by Age: Under 35 at $48,400, 55–64 at $670,200
Federal Reserve data shows average retirement savings of $48,400 for people under 35, climbing to $670,200 for those ages 55 to 64.
5 min read · Published 2026-10-30Average Retirement Savings by Age, Based on Fed Data: Under 35 ($48,400), 35–44 ($182,400), 45–54 ($415,800), 55–64 ($670,200)
The Federal Reserve has released a more detailed look at what American families actually keep in retirement accounts, and one important detail changes how these numbers should be…
4 min read · Published 2026-10-30